The net of online marketing is so wide and vast that it’s sometimes difficult to analyze what works from what’s a waste of your time and money. Return on investment still apply with digital marketing strategies. The Financial Post offers five digital marketing don’ts for 2014. They are:
- Don’t spread yourself too thin. While it may be fun to create entertaining, six-second videos on Vine, but if it’s not building your brand awareness and getting customers in the door, it’s time to evaluate whether to dump it. Find out what social media networks your regulars are using and focus your efforts on them.
- Don’t be afraid to try something new. Since Instagram added a 15-second video function, it’s share of the social market has increased. Take a look at sites like Mashable, to see what the up-and-coming social networks are. Then, ask your fans what they think about the trend.
- Don’t disregard social advertising channels. Keep your eyes on Facebook and Twitter’s advertising channels. They are going to play a pivotal role in your presence on those networks.
- Don’t be a social media FAIL. The image that you and your team present on social networks should be in line with your pizzeria’s mission, purpose and standards. Think before you post. And when someone complains online, solve the issue as you would in your restaurant.
- Don’t undervalue e-commerce. Your sales channels are much wider than your store. Online ordering can boost sales with its upselling opportunities, increase order accuracy and free up employees on busy phone orders.
Don’t forget, you’re not alone. Pizza Today is social. We’re active on social networks to help pizzeria operators every step of the way. Follow us on:
August 15, 2017 | Videos
Jay Jerrier, owner of Cane Rosso in Dallas, Texas, answers the question: how do you train your pizza makers? Cane Rosso has been named Pizza Today’s 2017 Independent Pizzeria of the Year. “How do You Train Your Pizza Makers?” is the second of a three-part series featuring Cane Rosso. Read More ›
August 11, 2017 | Press Releases
Donate school supplies, receive a free slice of pizza at Greenville Avenue Pizza Company What: On Thursday, August 17th, Greenville Avenue Pizza Company is hosting its 5th annual “Slices for Supplies” event, a charitable initiative to benefit a local DISD elementary school. Pizza eaters everywhere are invited to join in by swinging by GAPCo anytime… Read More ›
National Pizza Franchise Brings on New Franchisee to Further Develop Southwestern Presence MADISON HEIGHTS, Mich. (August 11, 2017) – Hungry Howie’s Pizza, originator of the Flavored Crust® pizza, has inked a 20-store multi-unit agreement in Arizona with plans to open the new locations within the next five years. In addition, franchisee Fawzi Simon has also… Read More ›