The Wall Street Journal questions whether independent pizzerias can compete with major chains on the Web.
Domino’s Pizza, Papa John’s and Pizza Hut report that 40 percent or more of theirs sales come from digital orders.
While independent pizzerias share of the quick -serve pizza market fell to 29 percent in 2013 from 31.5 percent in 2009, major chains rose to 52 percent of pizza orders at quick-serve restaurants in 2013, up from nearly 47 percent in 2009, according to NPD Group, Inc. NPC also reports that the number of independent pizzerias has decrease more than six percent since 2001.
The Wall Street Journal reports that big chains have invested heavily in web-based online ordering system, while independents attempt to keep up. Read more about the impact of online ordering on the pizza industry at The Wall Street Journal.
This begs the question: how much of your pizzeria’s sales are derived from online orders?
September 19, 2017 | Pizza Headlines
October is National Pizza Month We’ve put together a list of low-cost to no-cost marketing ideas for your pizzeria make the most of National Pizza Month. They include: Original pricing from when the pizzeria opened if it’s a legacy pizzeria. Giveaway for 1 free pizza a month. Partner with another pizzeria for a charity… Read More ›
Of course, the No. 1 pizza topping in America deserves a special day. National Pepperoni Pizza Day is September 20. These pizza shops entice followers with mouth-watering pepperoni pizzas on Instagram. Show us your best shot, tag #nationalpepperonipizzaday and #pizzatoday on Instagram (IG). Get the skinny on pepperoni’s history and styles, as well as how to choose… Read More ›
September 12, 2017 | Pizza Headlines
20 Percent Of Every Order at All Fresh Brothers Stores Will Be Donated To Hurricane Flood Relief On Tuesday, September 12 and September 19 Los Angeles, CA (Sept. 12, 2017) — Fast casual pizza concept Fresh Brothers will donate 20 percent of its food and beverage sales today from all of its stores to the Greater Houston Community… Read More ›