February 7, 2014 |

Major pizza chains carve out larger market share with online ordering

By Pizza Today


Online orderingThe Wall Street Journal questions whether independent pizzerias can compete with major chains on the Web.

Domino’s Pizza, Papa John’s and Pizza Hut report that 40 percent or more of theirs sales come from digital orders.

While independent pizzerias share of the quick -serve pizza market fell to 29 percent in 2013 from 31.5 percent in 2009, major chains rose to 52 percent of pizza orders at quick-serve restaurants in 2013, up from nearly 47 percent in 2009, according to NPD Group, Inc. NPC also reports that the number of independent pizzerias has decrease more than six percent since 2001.

The Wall Street Journal reports that big chains have invested heavily in web-based online ordering system, while independents attempt to keep up. Read more about the impact of online ordering on the pizza industry at The Wall Street Journal.

This begs the question: how much of your pizzeria’s sales are derived from online orders?

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