Distributes 300,000 Camp Fundraising Cards Across the Country
TOLEDO, Ohio, June 24, 2015 /PRNewswire/ — June is National Camping Month, a time when kids hit the trails and set up tents to experience the great outdoors. But for some, the cost of overnight camping prevents them from participating. Marco’s® Pizza has created a fundraising program to give more kids the ability to roll out their sleeping bags and camp. In markets across America, Marco’s franchisees will be handing out up to 300,000 Camp Fundraising Cards to Boy Scouts, Girl Scouts, and youth church groups in the communities where Marco’s more than 600 stores are located. When these cards are redeemed for the purchase of Marco’s new S’mores Brownie, $1 will be donated to the youth organization’s camping program.
Marco’s is launching the campaign during the Great American Backyard Campout, Saturday, June 27 to bring awareness to the need. This day is about encouraging families to set up a tent in the backyard or in a local park to allow children to experience the wonders of camping. The event is sponsored by the National Wildlife Federation. See footage of a family participating last year here.
“Summer is a time when kids across America head to camp, though many families don’t have the means to allow their children to participate and we wanted to help,” said Cathy Hull, Marco’s Chief Marketing Officer. “As a part of our Slice of the Community Program, launched earlier this year, our franchisees appreciate the opportunity to support kids in the communities in which they own and operate their Marco’s stores.”
According to the American Camp Association, more than 11 million children and adults attend camps throughout the country. The average cost ranges from $200 – $1,500 per week.
Camping and s’mores go hand-in-hand. In fact, the origins of s’mores is credited to the Girl Scouts, with the first mention of the treat appearing in a Girl Scout Handbook in 1927.
Marco’s put a new twist on the campfire treat by combining a brownie. Its S’mores Brownie is topped with toasted marshmallows, graham cracker sprinkle and a drizzle of Ghirardelli® chocolate sauce. Marco’s has also introduced a Double Chocolate Brownie, made with Ghirardelli chocolate chips and drizzled with Ghirardelli chocolate sauce. Both desserts were introduced earlier this month.
In addition to the Camp Cards, Marco’s will be supporting youth camping through a Facebook campfire memory contest. For every uploaded photo, Marco’s will donate $.25 to youth camping programs. Those posting the pictures are also entered to win free pizzas and camping equipment.
Headquartered in Toledo, OH, Marco’s Pizza is the fastest-growing pizza company in the U.S. Marco’s was founded by native Italian, Pasquale “Pat” Giammarco, and is committed to making Ah!thentic Italian pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 600 stores in 35 states and the Bahamas. www.marcos.com.
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