If you notice an influx of customers ordering your larger pizzas, NPR might have something to do with it. Its report, “74,476 Reasons You Should Always Get The Bigger Pizza,” has gone viral with its pizza math rationale.
According to the Planet Money article, 74,476 prices from 3,678 pizzerias in the U.S. were analyzed on GrubHub. The graph below shows that a 16-inch pizza averages nearly eight cents per square inch, while an eight-inch averages about 17 cents per square inch.
The findings also indicated that it would take four eight-inch pizza (priced at $33) to equal one 16-inch (at $16.59).
Planet money also produced a counterpoint, One Reason To Get Whatever Size Pizza You Want, citing negative marginal returns on pizza. Give it a read.
Pizza size pricing can be a complicated process. Remember, a 14-inch pizza will contain nearly twice the amount of sauce, cheese and toppings of a 10-inch pizza. When setting your menu pricing, this is a critical point. Read more about pricing pizza sizes.
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›
June 6, 2017 | Press Releases
Celebrations, Giveaways and Family-friendly activities Throughout Weekend Tuesday, June 6, 2017 – Fredericksburg, VA – The Church Restaurant Group, LLC announced today the opening of the first Malawi’s Pizza – Pizza with a Purpose® franchise on the eastern seaboard with grand opening celebrations beginning Friday, June 23 through Sunday, June 25, 2017. The fast-casual gourmet… Read More ›