February 27, 2014 |

NPR gives 74,476 reasons customers should always go for the bigger pizza

By Pizza Today

Big Pizza PepperoniIf you notice an influx of customers ordering your larger pizzas, NPR might have something to do with it. Its report, “74,476 Reasons You Should Always Get The Bigger Pizza,” has gone viral with its pizza math rationale.

According to the Planet Money article, 74,476 prices from 3,678 pizzerias in the U.S. were analyzed on GrubHub. The graph below shows that a 16-inch pizza averages nearly eight cents per square inch, while an eight-inch averages about 17 cents per square inch.

The findings also indicated that it would take four eight-inch pizza (priced at $33) to equal one 16-inch (at $16.59).


piza graph

Planet money also produced a counterpoint, One Reason To Get Whatever Size Pizza You Want, citing negative marginal returns on pizza. Give it a read.

Pizza size pricing can be a complicated process. Remember, a 14-inch pizza will contain nearly twice the amount of sauce, cheese and toppings of a 10-inch pizza. When setting your menu pricing, this is a critical point. Read more about pricing pizza sizes.

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March 23, 2018 |

Pizza Expo — Thursday Recap: IPC Finals

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March 21, 2018 |

Pizza Expo — Wed. Recap: IPC prelims and WPG Finals

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March 20, 2018 |

Pizza Expo Tuesday Wrap-up, Daily IPC Results

Tuesday at International Pizza Expo is in the books with record attendance in the exhibit hall and seminar rooms. Before we share the daily results from the International Pizza Challenge, let’s take a look at the show in pictures:     International Pizza Challenge Prelims and Pizza Napoletana Finals Traditional Division Peter Agourias, Vi Pizza… Read More