February 27, 2014 |

NPR gives 74,476 reasons customers should always go for the bigger pizza

By Pizza Today


Big Pizza PepperoniIf you notice an influx of customers ordering your larger pizzas, NPR might have something to do with it. Its report, “74,476 Reasons You Should Always Get The Bigger Pizza,” has gone viral with its pizza math rationale.

According to the Planet Money article, 74,476 prices from 3,678 pizzerias in the U.S. were analyzed on GrubHub. The graph below shows that a 16-inch pizza averages nearly eight cents per square inch, while an eight-inch averages about 17 cents per square inch.

The findings also indicated that it would take four eight-inch pizza (priced at $33) to equal one 16-inch (at $16.59).

 

piza graph

Planet money also produced a counterpoint, One Reason To Get Whatever Size Pizza You Want, citing negative marginal returns on pizza. Give it a read.

Pizza size pricing can be a complicated process. Remember, a 14-inch pizza will contain nearly twice the amount of sauce, cheese and toppings of a 10-inch pizza. When setting your menu pricing, this is a critical point. Read more about pricing pizza sizes.

More News

January 12, 2017 |

5 ways to ‘dip’ into your apps menu

I dip, you dip, we dip! A tantalizing dip is a great way to provide instant gratification. Many can be made ahead of time and simply heated or plated. A favorite in Pizza Today’s home base of Louisville, Kentucky is beer cheese. Now, there’s debate on whether it should be served hot or cold. But… Read More


January 11, 2017 |

RAVE Restaurant Group, Inc. Names Scott Crane CEO

Dallas, Texas – RAVE Restaurant Group, Inc. (NASDAQ:RAVE) today announced that the Board of Directors has named Scott Crane as Chief Executive Officer, effective today. Crane succeeds Interim CEO Clinton J. Coleman, who will remain in his role as a member of the Board, where he has served since 2007.   “Scott is dynamic leader… Read More


January 4, 2017 |

2017 — What’s trending?

As a new year rang in, the food industry made its predictions of restaurant trends that will sweep the nation, from rising concepts to customer-facing tech and hot menu items. How do these forecasts correlate to the pizza industry? What’s going to be this year’s hot pizza style? What are your predictions? Let’s take a… Read More