A coupon for a fee one-topping, 14-inch pizza from Donato’s Pizza was e-mailed to customers in the Columbus, Ohio area. Unfortunately the pizza chain didn’t authorize the free pizza coupon’s release.
According to The Associated Press, the original e-mail was sent to less than 1,00 people. But the free pizza coupon went viral on social media and couponing Web sites. The company is investigating how it was released. Donato’s executives do not believe the company or its customer data were hacked.
Donato’s honored the invalid coupon for thousands at its 152 stores. Many units were forced to close early because they ran out of dough. The company also plans to compensate customers who ordered pizza and were turned away.
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