October 8, 2013 |

Pizza Hut Adds To Stuffed Crust Line With New 3-Cheese Stuffed Crust Pizza

By Pizza Today


Nearly 20 years ago Pizza Hut reinvented the way many people eat pizza by introducing Stuffed Crust Pizza. Now, the brand that made it cool to eat a slice of pizza backwards is expanding its Stuffed Crust line with the new 3-Cheese Stuffed Crust Pizza.

The 3-Cheese Stuffed Crust Pizza will be a permanent addition to the Pizza Hut menu–the first new pizza to be added full-time since the original Stuffed Crust in 1995.

With a blend of white cheddar, mozzarella and provolone cheeses, the new Pizza Hut 3-Cheese Stuffed Crust Pizza builds on the brand’s legacy of crust innovation. The original Stuffed Crust Pizza was an immediate success, generating more than $300 million in sales in its first year. The product is viewed as one of the most successful innovations in the history of the pizza category.

Since then, Pizza Hut has experimented with Stuffed Crust in other forms, including the recent Crazy Cheesy Crust creation. Crazy Cheesy Crust featured a blend of five cheeses inside 16 dough pockets as its outer edge. In previous years, Pizza Hut has introduced the Ultimate Stuffed Crust, which included toppings rolled up inside the pizza crust and Stuffed Crust Gold, which included cheddar cheese.

In the weeks leading up to the nationwide rollout, Pizza Hut will reward three cities that have shown the most love for Stuffed Crust through the years with a 3-Cheese Tease – an early taste of the new 3-Cheese Stuffed Crust Pizza. Pizza Hut records show that the following restaurants have sold more original Stuffed Crust Pizzas than any other restaurants in America:

— 3094a Story Road, San Jose, Calif.
— 3052 Lancaster Drive NE, Salem, Ore.
— 9200 New Hampshire Ave., Silver Spring, Md.

These three Pizza Hut restaurants will be the only places in America to get the all-new 3-Cheese Stuffed Crust Pizza, a special “thanks” to customers for making them the nation’s hub for Stuffed Crust devotion. The select restaurants will offer 3-Cheese Stuffed Crust at its regular menu price of $12 for a large one-topping.

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