National Public Radio has canceled planned segments on Texas-based Pizza Patrón’s new limited time offer: La Ch!#gona. The pizza’s name has sparked quite the controversy. The ad makes reference to being “‘chingón’ enough to try the company’s spicy new pizza,” according to FOX25.
While some think the word means “super cool” or “awesome, ” others find it as profane as the F-word. Stations across the country have pulled the ad in fear that it violates FCC regulations and could result in thousands of dollars in fines.
Pizza Patrón has no plans to change the pizza’s name. In a press release, brand director Andrew Gamm said, “Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets. There is a great deal of misunderstanding surrounding the word ‘Chingón’ and how it is commonly used in today’s culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order.”
La Ch!#gona pizza is topped with jalapeno-stuffed pepperoni and diced jalapenos. “As is always the case with our decision-making, this product’s name was not designed to create controversy, it was designed to speak to the hearts of our core Mexican customers using the conversational vernacular commonly heard every day among friends and family. The name La Ch!#gona is a perfect fit for such a spicy and delicious pizza that challenges our customers’ tolerance for heat.” Gamm continued.
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I dip, you dip, we dip! A tantalizing dip is a great way to provide instant gratification. Many can be made ahead of time and simply heated or plated. A favorite in Pizza Today’s home base of Louisville, Kentucky is beer cheese. Now, there’s debate on whether it should be served hot or cold. But… Read More ›
January 11, 2017 | Press Releases
Dallas, Texas – RAVE Restaurant Group, Inc. (NASDAQ:RAVE) today announced that the Board of Directors has named Scott Crane as Chief Executive Officer, effective today. Crane succeeds Interim CEO Clinton J. Coleman, who will remain in his role as a member of the Board, where he has served since 2007. “Scott is dynamic leader… Read More ›
January 4, 2017 | Pizza Headlines
As a new year rang in, the food industry made its predictions of restaurant trends that will sweep the nation, from rising concepts to customer-facing tech and hot menu items. How do these forecasts correlate to the pizza industry? What’s going to be this year’s hot pizza style? What are your predictions? Let’s take a… Read More ›