National Public Radio has canceled planned segments on Texas-based Pizza Patrón’s new limited time offer: La Ch!#gona. The pizza’s name has sparked quite the controversy. The ad makes reference to being “‘chingón’ enough to try the company’s spicy new pizza,” according to FOX25.
While some think the word means “super cool” or “awesome, ” others find it as profane as the F-word. Stations across the country have pulled the ad in fear that it violates FCC regulations and could result in thousands of dollars in fines.
Pizza Patrón has no plans to change the pizza’s name. In a press release, brand director Andrew Gamm said, “Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets. There is a great deal of misunderstanding surrounding the word ‘Chingón’ and how it is commonly used in today’s culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order.”
La Ch!#gona pizza is topped with jalapeno-stuffed pepperoni and diced jalapenos. “As is always the case with our decision-making, this product’s name was not designed to create controversy, it was designed to speak to the hearts of our core Mexican customers using the conversational vernacular commonly heard every day among friends and family. The name La Ch!#gona is a perfect fit for such a spicy and delicious pizza that challenges our customers’ tolerance for heat.” Gamm continued.
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›
June 6, 2017 | Press Releases
Celebrations, Giveaways and Family-friendly activities Throughout Weekend Tuesday, June 6, 2017 – Fredericksburg, VA – The Church Restaurant Group, LLC announced today the opening of the first Malawi’s Pizza – Pizza with a Purpose® franchise on the eastern seaboard with grand opening celebrations beginning Friday, June 23 through Sunday, June 25, 2017. The fast-casual gourmet… Read More ›