May 18, 2017 |

Which pizza style is the hottest on Google Trends?

By Denise Greer


Discover pizza style search comparisons & three ways to use Google Trends

Gearing up for our multiple pizza styles focus in the June issue of Pizza Today, we compared five pizza styles using Google Trends. The free service uses a Google Search sampling to compare search terms and gauge consumer search behaviors over time. You can see what’s trending near you, in the U.S. and anywhere worldwide.

We compared Detroit-, New Haven-, New York-, Chicago– and Neapolitan-style pizza searches over the past year. Let’s look at which styles are on the upward trend:


Thanks to tools like Google Trends, Facebook Insights and other social follower data, pizzeria operators have real-time access to consumer research that is easy to analyze and apply to your business.

 

Three ways to use Google Trends:

  • Explore your pizzeria’s Google Search interest. You can look at data from the past week, year or even past five years. Your can search worldwide or limit the results to your city or state.
  • Compare your pizzeria to your top competitor(s). Don’t forget to limit your search area to get a better picture of the comparison.
  • Looking to add a new menu item or program? See how hot it is in your area, nationally and even worldwide.

Put all of the “Big Data” to use helping you market your pizzeria.

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