Discover pizza style search comparisons & three ways to use Google Trends
Gearing up for our multiple pizza styles focus in the June issue of Pizza Today, we compared five pizza styles using Google Trends. The free service uses a Google Search sampling to compare search terms and gauge consumer search behaviors over time. You can see what’s trending near you, in the U.S. and anywhere worldwide.
Thanks to tools like Google Trends, Facebook Insights and other social follower data, pizzeria operators have real-time access to consumer research that is easy to analyze and apply to your business.
Three ways to use Google Trends:
- Explore your pizzeria’s Google Search interest. You can look at data from the past week, year or even past five years. Your can search worldwide or limit the results to your city or state.
- Compare your pizzeria to your top competitor(s). Don’t forget to limit your search area to get a better picture of the comparison.
- Looking to add a new menu item or program? See how hot it is in your area, nationally and even worldwide.
Put all of the “Big Data” to use helping you market your pizzeria.
February 23, 2018 | Pizza Headlines
A commentary by Editor-in-Chief Jeremy White I used to think delegating was a task for the lazy. You know, if you want the job done right, do it yourself. Right? Turns out that isn’t always the best advice. Your team can accomplish so much more as a cohesive unit than any one individual can accomplish…. Read More ›
February 22, 2018 | Pizza Expo News
Our first episode of the Pizza Expo Update Show will get ready for International Pizza Expo next month. Managing Editor Mandy Detwiler sits down with show director Bill Oakley to give you the skinny on what to expect on the show floor. Bill outlines this year’s show floor changes. Pizza Expo will take place in… Read More ›
Find out what to expect on the show floor at International Pizza Expo, March 20-22. Managing Editor Mandy Detwiler interviews show director Bill Oakley on show floor changes and its new location in the South Hall of the Las Vegas Convention Center. Read More ›