May 24, 2013 |

Promotional DVDs that smell like pizza when played?

By Pizza Today


Promotional DVDs that smell like pizza when played?Brazilian ad agency has developed a scented ad campaign for Domino’s Pizza. The disc is coated with heat-sensitive thermal ink and flavored varnish that omits a pizza odor when played and displays an image of pizza and a message, “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza?”

Here’s how it works:


For the full story, click here.

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