May 24, 2013 |

Promotional DVDs that smell like pizza when played?

By Pizza Today


Promotional DVDs that smell like pizza when played?Brazilian ad agency has developed a scented ad campaign for Domino’s Pizza. The disc is coated with heat-sensitive thermal ink and flavored varnish that omits a pizza odor when played and displays an image of pizza and a message, “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza?”

Here’s how it works:


For the full story, click here.

More News



February 21, 2018 |

Introducing the Pizza Expo Update Show

By Jeremy White Want a first-hand glimpse of what’s going to be happening at International Pizza Expo 2018 in Las Vegas? Well, you’re in luck — Pizza Today is launching the Pizza Expo Update Show tomorrow! From an interview with show director Bill Oakley to a look at the competitions and everything in between, the… Read More