November 1, 2013 |

Return of the deal: restaurants see more discount-driven traffic

By Denise Greer


coupon, deals, promotion, restaurant, pizzeriaAre customers looking for restaurant deals? Yes, according to a report by The NPD Group, a market information and advisory service.

Restaurant visits prompted by deals and discounts is up two percent from 2012. The biggest gain comes from restaurant visits based on “buy some, get some” or “two-for-one” offers, rising 14 percent.

“In my view the industry tried to move away from heavy discounting last year but found it was just not feasible with consumers still closely watching their spending,” Bonnie Riggs, NPD restaurant industry analyst, said in a statement. “It is deal related traffic that is keeping the industry from registering traffic losses.”

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