April 25, 2016 |

#SafetyDelivered by Freedom Pizza

Freedom Pizza, the UAE pizza delivery company keeping the community supplied with delicious, honest pizza is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mindsets and behavior on and off the roads.

Driver Safety from Freedom Pizza on Vimeo.

It all started with Freedom Pizza’s 125 delivery drivers (and growing) who often work for a greater purpose—to support their families and provide a better future for their children. This triggered the very essence of the safety message, giving the mission the heart it needs to spread.

“As a mission focused company, we are ethically and morally bound to ensure that our drivers have high-quality safety gear, new and well maintained delivery bikes, are provided with both medical and workmen’s compensation insurances and receive driver safety training.” Freedom Pizza’s founder and CEO, Ian Ohan, feels passionately about this mission and the drivers’ safety.

Ohan continues, “We have taken this one step further with our Safety Delivered initiative—we want to remind our drivers that no delivery is more important than their own personal safety or the safety of anyone else on the road. We also invite the public to consider the importance of this and be mindful of delivery drivers on
the roads.”

Safety Delivered is a product of Freedom Pizza’s passion and existing safety precautions, representing an evolution towards a safer driver culture. Each of its drivers are asked to sign a safety pledge that they carry with them on the road and when leaving a store for a delivery, each driver calls out “I will drive safe” as a constant reminder to honor safety on each and every delivery.

Safety time lapse from Freedom Pizza on Vimeo.

Thomas Edelmann, founder of Road SafetyUAE.com said he hopes motorists will take the campaign’s message on board and that “people in other institutions will learn from this example and hopefully we will see more of those creative initiatives in the future.”

Freedom Pizza worked with Saatchi & Saatchi to articulate their vision for driver safety. Richard Copping, Executive Creative Director at the global agency said, “We thought Freedom Pizza’s mission was important and we created a cultural platform for them to communicate this to influence the behavior of delivery drivers and the general public for good.”

Freedom Pizza’s founder and CEO, Ian Ohan, is also an avid motorbike rider commuting daily to work in Dubai and being a father of three young children he needs to come home safely, everyday.

Freedom Pizza stores are located in Al Barsha, Dubai Marina, Dubailand, Downtown, Mirdif, Abu Dhabi, VOX Cinemas Mall of the Emirates, VOX Cinemas Yas Mall.

For more details go to www.freedompizza.ae


Established in 2015 by serial entrepreneur Ian Ohan, Freedom Pizza is a locally owned “made in the UAE” business making delicious, honest pizzas we can all feel good about. Using wholesome grains, the freshest local ingredients and free of preservatives and additives, the delicious taste of Freedom is delivered (right and fast) by its experienced and professional delivery team, every time. With seven locations in the UAE and growing, Freedom Pizza is about keeping its customers, its company and its community free – to share new ideas, care and great pizza.


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