September 25, 2013 |

SEC says “Don’t call your customers ‘guests’”

By Pizza Today

SEC says “Don’t call your customers ‘guests’”Restaurant visitors are referred to in many ways — customers, diners, patrons, consumers, clientele, but not “guests” according to the Security Exchange Commission.

The SEC and the restaurant chain, Noodles & Company, have been disputing use of the term for months. In a letter to Noodles & Company, an SEC representative wrote, “We note that the term ‘guest’ does not appear to clearly represent the reality of the business transaction that takes place when a person purchases goods or services and is required to provide monetary value in return for such goods or services.”

To which, Noodles & Company pointed to the Merriam-Webster definition:
Guest: a customer at a hotel, restaurant, etc.”

The SEC stood firm to its stance and the chain has removed the word “guest” from its filing. To read more of this story, CLICK HERE.

More News

March 18, 2018 |

Young Entrepreneur Award: The Future’s So Bright

Be in Room S220-221 on Wednesday, March 21 at 3:30 p.m. at the Las Vegas Convention Center during Pizza Expo. You will be inspired, moved, entertained and proud. Three young pizzeria owner/operators will take the stage to share their stories of success, vision and innovation. Afterward, you, the pizzeria professional, will select one to be our… Read More

March 15, 2018 |

Ready for International Pizza Challenge?

If you’re competing in the International Pizza Challenge, you should already have  your ingredients packed and your dough ingredients lined up and ready to go. Every year, I field calls from contestants wondering how they get their topping, cheese and dough to the show. Some hit the grocery stores when they hit Las Vegas, others… Read More