September 25, 2013 |

SEC says “Don’t call your customers ‘guests’”

By Pizza Today


SEC says “Don’t call your customers ‘guests’”Restaurant visitors are referred to in many ways — customers, diners, patrons, consumers, clientele, but not “guests” according to the Security Exchange Commission.

The SEC and the restaurant chain, Noodles & Company, have been disputing use of the term for months. In a letter to Noodles & Company, an SEC representative wrote, “We note that the term ‘guest’ does not appear to clearly represent the reality of the business transaction that takes place when a person purchases goods or services and is required to provide monetary value in return for such goods or services.”

To which, Noodles & Company pointed to the Merriam-Webster definition:
Guest: a customer at a hotel, restaurant, etc.”

The SEC stood firm to its stance and the chain has removed the word “guest” from its filing. To read more of this story, CLICK HERE.

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Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More