Harvard Business School recently released a study that suggests that 16 percent of all Yelp restaurant reviews in the Boston area are fake. The project, “Fake it till you make it: Reputation, competition and Yelp review fraud,” analyzed 316,415 reviews for 3,625 restaurants and found cases of positive and negative phony reviews.
Its findings included: “(Fraudulent reviews) tend to be more extreme (favorable or unfavorable) than other reviews. Second, a restaurant is more likely to commit review fraud when its reputation is weak, i.e., when it has few reviews, or it has recently received bad reviews. Third, chain restaurants — which benefit less from Yelp — are also less likely to commit review fraud. Fourth, when restaurants face increased competition, they become more likely to leave unfavorable reviews for competitors.”
To read the full article, CLICK HERE.
For complete PDF copy of the study, CLICK HERE.
In related news:
The state of New York has fined 19 companies more than $350,000 for manipulating sites like Yelp. According to Eater.com, the NY Attorney General’s office contend that the companies involved changed their IP addresses to write the reviews in an attempt to trick the auto filters or they paid legitimate account holders to write fake reviews. For more on this story, CLICK HERE.
June 26, 2017 | Pizza Headlines
Pizza company created food donation program 25 years ago in partnership with Food Donation Connection to feed those in need PR Newswire PLANO, Texas, June 26, 2017 /PRNewswire/ — Pizza Hut and community-based hunger relief organizations are celebrating a major milestone today: surpassing 100 million pounds of food donated by Pizza Hut to feed those… Read More ›
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›