Everyone knows that pizza and beer go together like peanut butter and jelly. (We’re even bringing a craft beer pavilion and seminars on building a successful craft beer program to International Pizza Expo.)
Wine is still big business for many Italian restaurants, and that means it can –– and does –– pair well with pizza. If you’re unsure where to start, the Los Angeles Times has identified some of the best wines that pair well with pizza. The list covers the vino gamut and ranges from a spicy Zinfandel to a Valpolicello.
The most important aspect of offering wine in your restaurant? Knowledgeable servers. Ask your vendor if they offer any staff training. Identify the staff members in your business who are most interested in wine as a hobby and encourage them to put together some key selling points for their co-workers.
Once you’ve done that, marketing will be your best friend. Use social media to announce Happy Hour specials and spread the word about wine pairings. We’ve seen some great offerings –– for example, whole bottles under $20 at Metro Pizza and a pizza and a bottle of wine paired at $25 on Mondays at Upper Crust Wood Fired Pizza.
What’s your bestselling wine? Do you have a spectacular wine program or offering?
February 20, 2018 | Pizza Headlines
For years, I have been trying to make our slower times busier. Of course this makes sense to any restaurant owner — so let’s have a meeting with management and come up with some ideas. Direct mailers, promotions, and specials to get people in the door between 2pm-5pm sometimes work and often times do not…. Read More ›
Fast-Casual Build-Your-Own Pizza Restaurant to Offer Elevated Craft Beer Bar Experience Anaheim, Calif. —The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, is rolling out a new expanded prototype, “The Pizza Press Special Edition.” The expansion will featured an elevated beer bar experience including vintage beers, a more extensive wine list, upscale seasonal ingredients and… Read More ›
February 15, 2018 | Pizza Expo News
By Jeremy White We get it — you walk into the Las Vegas Convention Center in March and see pandemonium. There’s a huge line waiting on the International Pizza Expo show floor to open. You just got your official attendee badge and can’t decide whether to head upstairs to sit in on seminars or to… Read More ›