Yesterday, as the United States set out to battle Germany in the FIFA World Cup, pizza orders flooded restaurants across the country. A GM at a pizzeria here in Louisville reported to Louisville Business First that he equated the match-time sales to an extra month’s sales.
Some Washington, D.C. pizzerias actually ran out of product, while others had jams of delivery orders exceeding two hours. A Pizza Hut spokesperson told USA Today that its Thursday lunch sales were up more than 50 percent.
The U.S. has caught World Cup fever and are flocking to restaurants and bars to watch the action.
The next United States match is Tuesday, July 1, 2014 at 4 p.m. EDT against Belgium, airing on ESPN. Will you be ready? Is your pizzeria airing the World Cup? What marketing tie-ins are you doing with the World Cup?
February 23, 2018 | Pizza Headlines
A commentary by Editor-in-Chief Jeremy White I used to think delegating was a task for the lazy. You know, if you want the job done right, do it yourself. Right? Turns out that isn’t always the best advice. Your team can accomplish so much more as a cohesive unit than any one individual can accomplish…. Read More ›
February 22, 2018 | Pizza Expo News
Our first episode of the Pizza Expo Update Show will get ready for International Pizza Expo next month. Managing Editor Mandy Detwiler sits down with show director Bill Oakley to give you the skinny on what to expect on the show floor. Bill outlines this year’s show floor changes. Pizza Expo will take place in… Read More ›
Find out what to expect on the show floor at International Pizza Expo, March 20-22. Managing Editor Mandy Detwiler interviews show director Bill Oakley on show floor changes and its new location in the South Hall of the Las Vegas Convention Center. Read More ›