Yesterday, as the United States set out to battle Germany in the FIFA World Cup, pizza orders flooded restaurants across the country. A GM at a pizzeria here in Louisville reported to Louisville Business First that he equated the match-time sales to an extra month’s sales.
Some Washington, D.C. pizzerias actually ran out of product, while others had jams of delivery orders exceeding two hours. A Pizza Hut spokesperson told USA Today that its Thursday lunch sales were up more than 50 percent.
The U.S. has caught World Cup fever and are flocking to restaurants and bars to watch the action.
The next United States match is Tuesday, July 1, 2014 at 4 p.m. EDT against Belgium, airing on ESPN. Will you be ready? Is your pizzeria airing the World Cup? What marketing tie-ins are you doing with the World Cup?
June 26, 2017 | Pizza Headlines
Pizza company created food donation program 25 years ago in partnership with Food Donation Connection to feed those in need PR Newswire PLANO, Texas, June 26, 2017 /PRNewswire/ — Pizza Hut and community-based hunger relief organizations are celebrating a major milestone today: surpassing 100 million pounds of food donated by Pizza Hut to feed those… Read More ›
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›