COPPELL, Texas, Nov. 5, 2014 /PRNewswire/ — CiCi’s Pizza, known for its endless pizza buffet, has stepped up its pizza game with the introduction of tastier recipes and better ingredients at its nearly 500 restaurants nationwide.
The chain has been developing and testing pizza upgrades to its famous buffet since earlier this year as part of an overall quality initiative. Changes rolling out nationwide include more 100 percent real cheese, more meat toppings (such as 18 more pepperoni slices per pizza), a garlic-buttered crust and a zesty sauce. CiCi’s also has increased the size of buffet and TO GO pizzas to 14 inches, with sauce, cheese and toppings covering more of the crust for a great pizza flavor in every bite.
“Everything we’re doing is about improving our relationship with our guests, and their relationship with our food,” said CiCi’s Pizza CEO Darin Harris. “This is just the beginning of our work to improve our food, and our guests will continue to see changes as we pursue our goal to offer ‘Remarkable Products.'”
CiCi’s asked guests to interact on social media using the hashtag #PizzaMyMind to share their ideas on what menu changes they wanted leading up to the Nov. 3 launch. Following the launch of the ingredient and recipe changes, CiCi’s will begin a new social media campaign using #BetterBelieveIt to continue to get feedback on the changes and additional suggestions from the guest perspective.
The company’s new ads, created by full-service digital agency BLITZ, also focus on customer input on changes at CiCi’s. The campaign, titled “Better. Believe It.,” features a CiCi’s manager noticing guests searching for the cheesiest slice of pizza or not eating their crusts to highlight how the company listened to its guests to make a better pizza. The English- and Spanish-language ads break Nov. 5 on national cable, including Hispanic networks.
“CiCi’s is really tapping in to who our guests are and what they want, and this campaign is a reflection of that,” said CiCi’s Chief Marketing Officer Sarah McAloon. “We want to become a guest favorite, so it’s important that we reach out and give guests an opportunity to voice their opinions as we continue to make changes at CiCi’s.”
The brand revitalization is being led by Harris, who joined the company last fall, and his new team of top industry veterans that includes McAloon, Vice President of Operation Services and Training Steven Jones and Vice President of Development Brett Willis.
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and has nearly 500 restaurants in 34 states. Known for its endless pizza, pasta, salad, soup and dessert buffet, CiCi’s won the Technomic 2014 Consumer’s Choice award for best kid-friendly quick service restaurant, and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a Military Friendly Franchise, and Entrepreneur named CiCi’s to its Franchise 500 list. For more information about CiCi’s, visit www.cicispizza.com or www.facebook.com/cicis.
June 12, 2017 | Pizza Headlines
Representatives from Guinness World Records were on hand to certify USA’s longest pizza record attempt at Auto Club Speedway in Fontana, California on June 10th, 2017. The finished pizza stretched 6,333 feet. That is nearly 1.2 miles long. The previous record of 6,082 feet was made in Naples, Italy in 2016. A team of pizza… Read More ›
June 8, 2017 | Pizza Headlines
Attend the premier event for pizzeria operators and Italian restaurateurs who are looking to source ingredients, equipment and supplies. Registration is now open for Pizza & Pasta Northeast, the largest pizza and pasta conference and tradeshow on the East Coast. The first-ever Pizza & Pasta Northeast will feature more than 200 booths of products and… Read More ›
June 6, 2017 | Press Releases
Celebrations, Giveaways and Family-friendly activities Throughout Weekend Tuesday, June 6, 2017 – Fredericksburg, VA – The Church Restaurant Group, LLC announced today the opening of the first Malawi’s Pizza – Pizza with a Purpose® franchise on the eastern seaboard with grand opening celebrations beginning Friday, June 23 through Sunday, June 25, 2017. The fast-casual gourmet… Read More ›