November 5, 2014 |

CiCi’s Pizza listens to guest feedback, responds with significant menu changes

By Pizza Today


COPPELL, Texas, Nov. 5, 2014 /PRNewswire/ — CiCi’s Pizza, known for its endless pizza buffet, has stepped up its pizza game with the introduction of tastier recipes and better ingredients at its nearly 500 restaurants nationwide.

The chain has been developing and testing pizza upgrades to its famous buffet since earlier this year as part of an overall quality initiative. Changes rolling out nationwide include more 100 percent real cheese, more meat toppings (such as 18 more pepperoni slices per pizza), a garlic-buttered crust and a zesty sauce. CiCi’s also has increased the size of buffet and TO GO pizzas to 14 inches, with sauce, cheese and toppings covering more of the crust for a great pizza flavor in every bite.

“Everything we’re doing is about improving our relationship with our guests, and their relationship with our food,” said CiCi’s Pizza CEO Darin Harris. “This is just the beginning of our work to improve our food, and our guests will continue to see changes as we pursue our goal to offer ‘Remarkable Products.'”

CiCi’s asked guests to interact on social media using the hashtag #PizzaMyMind to share their ideas on what menu changes they wanted leading up to the Nov. 3 launch. Following the launch of the ingredient and recipe changes, CiCi’s will begin a new social media campaign using #BetterBelieveIt to continue to get feedback on the changes and additional suggestions from the guest perspective.

The company’s new ads, created by full-service digital agency BLITZ, also focus on customer input on changes at CiCi’s. The campaign, titled “Better. Believe It.,” features a CiCi’s manager noticing guests searching for the cheesiest slice of pizza or not eating their crusts to highlight how the company listened to its guests to make a better pizza. The English- and Spanish-language ads break Nov. 5 on national cable, including Hispanic networks.

“CiCi’s is really tapping in to who our guests are and what they want, and this campaign is a reflection of that,” said CiCi’s Chief Marketing Officer Sarah McAloon. “We want to become a guest favorite, so it’s important that we reach out and give guests an opportunity to voice their opinions as we continue to make changes at CiCi’s.”

The brand revitalization is being led by Harris, who joined the company last fall, and his new team of top industry veterans that includes McAloon, Vice President of Operation Services and Training Steven Jones and Vice President of Development Brett Willis.

About CiCi’s
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985 and has nearly 500 restaurants in 34 states. Known for its endless pizza, pasta, salad, soup and dessert buffet, CiCi’s won the Technomic 2014 Consumer’s Choice award for best kid-friendly quick service restaurant, and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a Military Friendly Franchise, and Entrepreneur named CiCi’s to its Franchise 500 list. For more information about CiCi’s, visit www.cicispizza.com or www.facebook.com/cicis.

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