October 8, 2015 |

Marco’s Pizza cooks up more than menu items in new Test Kitchen


Nation’s Fastest Growing Pizza Company Invests Heavily in People, Processes and Products

Toledo, OH – Marco’s Pizza may have christened its new test kitchen this summer with the conception and market introduction of two well-received brownie flavors, but executives of the 640-unit franchise are also using the culinary lab to develop and perfect assets of a much grander nature – its people.

Marcos PR menuSo far, the test kitchen – part of a new 3,500 square-foot corporate training facility – has a strong track record with the successful rollout of the S’mores and Double Chocolate brownies, both made with premium Ghirardelli® chocolate. Marco’s Pizza customers raved about the extra rich and intense flavor of the brownies, saying they stood apart from other pizza brand desserts.

“We’re fanatical about creating the perfect pie, and the new dessert products proved to live up to the same high culinary standards as our pizzas,” said Bryon Stephens, Marco’s Pizza president and COO. “We will apply that quality standard to every product we test in the kitchen before it goes to market. Likewise, we are investing substantial resources in attracting and developing quality people to own, manage and work in our stores.”

In addition to serving as a home base for research and testing of kitchen equipment and development of menu items, Stephens says the test kitchen plays a significant role in “people development.” For example, the test kitchen serves as part of the brand’s “Introduction to Operational Excellence” training program for new and existing franchisees. The hands-on program, replacing old-school “death by PowerPoint” training techniques, ensures every trainee knows how to produce the perfect pizza.

Among other quality standard attributes, trainees learn to spot a pizza not up to par and know how to fix it. They later spend several weeks working in stores before coming back to the kitchen for “finals,” which includes cooking up the perfect pizza and serving it to the corporate office staff – including C-level executives.

“It’s our goal to set the industry standard and create an environment that enables training specific to our brand,” said Tony Libardi, Executive Vice President of Operations. “We’re aiming to create an entirely new experience for our franchisees. Within the first week, new owners will be fully immersed in Marco’s culture and operations.”

With plans to open 150 new stores this year, averaging one new store opening every other day, the company is on track to quadruple its store count in the coming 5-7 years. Recently, Marco’s Pizza finalized deals to open 400 stores in India over the next 10 years, as well as 40 stores in Puerto Rico over the next nine years. By the end of the year, the company plans to have more than 725 restaurants open in three countries.  As the brand continues its rapid expansion, the test kitchen will serve as a resource to fuel continued innovation and quality standard compliance.

As the only national franchise chain founded by a native Italian, the company has made a name for itself in the bourgeoning pizza industry by producing fresh, authentic, handmade pizza. Known for its fresh dough made daily on site, a proprietary 3 cheese blend that is fresh never-frozen, and a secret pizza sauce recipe, Its success and rapid growth is a result of its strong corporate backing, ability to take market share, unit-level profitability, its Italian food standards as well as its ability to attract top talent among its franchisees and support center staff.

About Marco’s Pizza:

Headquartered in Toledo, Ohio, Marco’s Pizza (Marco’s Franchising, LLC) is the fastest-growing pizza company in the U.S. (based on the number of stores signed into development since 2007). Marco’s was founded in 1978 by Italian born, Pasquale (“Pat”) Giammarco and thrives by making Italian Pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate more than 640 stores in 35 states, and the Bahamas. Marco’s Pizza recently took the no. 3 spot in Consumer Reports’ pizza category restaurant rankings and was no. 8 on Franchise Times’ “2014 Fast and Serious” list.  To inquire about franchise opportunities with Marco’s Pizza visit marcosfranchising.com.

More News

September 19, 2017 |

20 Ways to Celebrate National Pizza Month

October is National Pizza Month We’ve put together a list of low-cost to no-cost marketing ideas for your pizzeria make the most of National Pizza Month. They include:   Original pricing from when the pizzeria opened if it’s a legacy pizzeria. Giveaway for 1 free pizza a month. Partner with another pizzeria for a charity… Read More


|

National Pepperoni Pizza Day (9/20) — Spotted on Instagram

Of course, the No. 1 pizza topping in America deserves a special day. National Pepperoni Pizza Day is September 20. These pizza shops entice followers with mouth-watering pepperoni pizzas on Instagram. Show us your best shot, tag #nationalpepperonipizzaday and #pizzatoday on Instagram (IG). Get the skinny on pepperoni’s history and styles, as well as how to choose… Read More


September 12, 2017 |

Fresh Brothers to Deliver Hope Across the Country

20 Percent Of Every Order at All Fresh Brothers Stores Will Be Donated To Hurricane Flood Relief On Tuesday, September 12 and September 19 Los Angeles, CA (Sept. 12, 2017) — Fast casual pizza concept Fresh Brothers will donate 20 percent of its food and beverage sales today from all of its stores to the Greater Houston Community… Read More