March 16, 2017 |

Mike Bausch: Concept Development Workshop

By Pizza Expo


From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman

No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.

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July 21, 2017 |

The Pizza Show Season 2 kicks off at Pizza Expo

Frank Pinello, owner of Best Pizza in Williamsburg, Brooklyn, leads off his second season of The Pizza Show at International Pizza Expo 2017.  Pinello takes The Pizza Show viewers into the world of pizza and its culture. The Pizza Show is presented by VICE Media’s food-centric channel Munchies (@Munchies) Read More