From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman
No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.
May 22, 2018 | Pizza Headlines
Game On! Caputo Cup at a Glance For the second year in a row, contestants will vie for the coveted Caputo Cup and the 2018 Pasta Showdown at the Pizza & Pasta Northeast (PPNE) show in Atlantic City this October. The Caputo Cup pizza challenge had been held independently before partnering with PPNE, owned and… Read More ›
May 21, 2018 | Videos
The Pizza Today team made the The Big Southwest Beef and Corn Pie with Pepper Jack Recipe by John Gutekanst in our test kitchen. The pizza features bechamel, a mix of fior di mozzarella and pepper jack, Southwest-seasoned beef, corn, cilantro and crushed tortilla chips. Get the recipe now. Watch a quick how-to video: Read More ›
Look for Signs that Event Planning May Go Awry Pizza festivals in U.S. and U.K. have experienced major issues in the past month. Whether it’s logistical problems or running out of pizza, some pizza-specific festivals just don’t deliver. Albuquerque’s Viva Pizza Fest failed to hit the mark of its anticipated 30+ pizza vendors, which caused… Read More ›