From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman
No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.
February 23, 2018 | Pizza Headlines
A commentary by Editor-in-Chief Jeremy White I used to think delegating was a task for the lazy. You know, if you want the job done right, do it yourself. Right? Turns out that isn’t always the best advice. Your team can accomplish so much more as a cohesive unit than any one individual can accomplish…. Read More ›
February 22, 2018 | Pizza Expo News
Our first episode of the Pizza Expo Update Show will get ready for International Pizza Expo next month. Managing Editor Mandy Detwiler sits down with show director Bill Oakley to give you the skinny on what to expect on the show floor. Bill outlines this year’s show floor changes. Pizza Expo will take place in… Read More ›
Find out what to expect on the show floor at International Pizza Expo, March 20-22. Managing Editor Mandy Detwiler interviews show director Bill Oakley on show floor changes and its new location in the South Hall of the Las Vegas Convention Center. Read More ›