March 16, 2017 |

Mike Bausch: Concept Development Workshop

By Pizza Expo


From Market Research to a Long-Term Brand Strategy
With Mike Bausch and Keith Coffman

No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a successful pizza restaurant starts by identifying the demographics and buying characteristics of your target customer base. Pizzeria owners Mike Bausch (Tulsa, Okla.) and Keith Coffman (Bowling Green, Ky.) have done this with great success and they’ll share P & L’s and walk you through the research steps that should guide your customer-based business plan — from choosing the appropriate location to deciding between table or counter service to menu items and prices and other crucial decisions. You’ll learn how to write your own value proposition and develop a branding strategy that suits your product and market.

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February 23, 2018 |

The Power of Delegation

A commentary by Editor-in-Chief Jeremy White I used to think delegating was a task for the lazy. You know, if you want the job done right, do it yourself. Right? Turns out that isn’t always the best advice. Your team can accomplish so much more as a cohesive unit than any one individual can accomplish…. Read More