Have you ever participated in local festivals by setting up a food booth? Is it worth the trouble and expense? Do you actually make a profit, or is it just more to get your name out there in the community?
I participate in those as often as I can. There are definitely a couple that I did two towns away that were a complete waste of time and money. Most of the others have been profitable, but the reason I did them was to get and keep my name out there. You have to take advantage of the situation and hand out menus and coupons to get them to come into your door. I have had some events where they request us to just drop the food off. I insist on being there to talk with attendees of these events.