Discover pizza style search comparisons & three ways to use Google Trends
Gearing up for our multiple pizza styles focus in the June issue of Pizza Today, we compared five pizza styles using Google Trends. The free service uses a Google Search sampling to compare search terms and gauge consumer search behaviors over time. You can see what’s trending near you, in the U.S. and anywhere worldwide.
Thanks to tools like Google Trends, Facebook Insights and other social follower data, pizzeria operators have real-time access to consumer research that is easy to analyze and apply to your business.
Three ways to use Google Trends:
- Explore your pizzeria’s Google Search interest. You can look at data from the past week, year or even past five years. Your can search worldwide or limit the results to your city or state.
- Compare your pizzeria to your top competitor(s). Don’t forget to limit your search area to get a better picture of the comparison.
- Looking to add a new menu item or program? See how hot it is in your area, nationally and even worldwide.
Put all of the “Big Data” to use helping you market your pizzeria.
May 24, 2017 | Press Releases
TROY, Ohio (May 23, 2017) — Hobart, the premium commercial food equipment manufacturer known for designing and building some of the most reliable, must-have equipment, has announced the winners of its recent custom-painted mixer and food processor giveaways. Mandy Kahlon of Antelope, California won a custom-painted Legacy® HL662 Pizza Mixer in a random drawing at… Read More ›
May 20, 2017 | Pizza Headlines
People love bacon, right? What’s not to love? Let’s give them what they want. Here are five bacon pizza recipes to test in your pizzeria: California BLT A popular sandwich made pizza style with an Alfredo base, bacon, mozzarella and white cheddar cheese, California tomatoes, romaine lettuce, Italian vinaigrette and Parmesan. Click here for the… Read More ›
May 15, 2017 | Pizza Headlines
Expressing a pizza dough formula in baker’s percent Pizza Today’s Dough Doctor Tom Lehmann provides you with a basic pizza dough formula in baker’s percent. Before we get to it, why should dough formulas be expressed in “baker’s percent”? “The advantage of showing a dough formula in baker’s percent is that it allows the dough… Read More ›