Discover pizza style search comparisons & three ways to use Google Trends
Gearing up for our multiple pizza styles focus in the June issue of Pizza Today, we compared five pizza styles using Google Trends. The free service uses a Google Search sampling to compare search terms and gauge consumer search behaviors over time. You can see what’s trending near you, in the U.S. and anywhere worldwide.
Thanks to tools like Google Trends, Facebook Insights and other social follower data, pizzeria operators have real-time access to consumer research that is easy to analyze and apply to your business.
Three ways to use Google Trends:
- Explore your pizzeria’s Google Search interest. You can look at data from the past week, year or even past five years. Your can search worldwide or limit the results to your city or state.
- Compare your pizzeria to your top competitor(s). Don’t forget to limit your search area to get a better picture of the comparison.
- Looking to add a new menu item or program? See how hot it is in your area, nationally and even worldwide.
Put all of the “Big Data” to use helping you market your pizzeria.
September 19, 2017 | Pizza Headlines
October is National Pizza Month We’ve put together a list of low-cost to no-cost marketing ideas for your pizzeria make the most of National Pizza Month. They include: Original pricing from when the pizzeria opened if it’s a legacy pizzeria. Giveaway for 1 free pizza a month. Partner with another pizzeria for a charity… Read More ›
Of course, the No. 1 pizza topping in America deserves a special day. National Pepperoni Pizza Day is September 20. These pizza shops entice followers with mouth-watering pepperoni pizzas on Instagram. Show us your best shot, tag #nationalpepperonipizzaday and #pizzatoday on Instagram (IG). Get the skinny on pepperoni’s history and styles, as well as how to choose… Read More ›
September 12, 2017 | Pizza Headlines
20 Percent Of Every Order at All Fresh Brothers Stores Will Be Donated To Hurricane Flood Relief On Tuesday, September 12 and September 19 Los Angeles, CA (Sept. 12, 2017) — Fast casual pizza concept Fresh Brothers will donate 20 percent of its food and beverage sales today from all of its stores to the Greater Houston Community… Read More ›