Author Archives: Big Dave Ostrander

Jumpstart Lunch Sales

On a typical consulting assignment, I rise and shine early in the morning. I hook up with my client and we usually travel to their location. I can get a lot of work done before the phones start ringing and the lunch shift arrives. Imagine my awe when I arrived at a store at 8:30More »

The Right Advertising

There are so many ways to advertise! How do I know which advertising opportunities are the best ones for my Pizzeria? It can be mind-boggling and frustrating to figure out which ones will suit you well. First, you need to create an advertising budget. Without one you will most certainly blow it. Then understand whoMore »

Pizzeria Startup Tips

I have opened seven restaurants for myself and at least 30 more for clients in my career. The last one to open was last August in Ohio. I’ve designed floor plans for stores smaller than my garage (900) square feet all the way up to a couple of giant family entertainment places pushing 40,000 squareMore »

Loss Prevention Statement

Employee theft is a problem for any business owner. Some statistics indicate that employee theft causes thousands of businesses each year to go under. Here, I’d like to offer Pizza Today readers a copy of a very important document I used at my pizzeria: my Loss Prevention Statement. The following Statement of Loss Prevention ResponsibilitiesMore »

Sticky Dough

Question: Is there a good way to fix dough stickiness without drying it out? A sticky dough can indeed create a sticky situation. There are a number of things that can cause the condition, therefore there are a number of solutions to the problems. Some of the more common reasons for sticky dough and theMore »

2012 September: Ask Big Dave

2012 September: Ask Big Dave

Hey Dave, I have a restaurant in Wilmington, NC, and want to add pizza to the menu. I am clueless to the pizza industry other than I love good NY pizza! Can you give me a list of equipment I need with brand names included? And should I buy pre- made dough or have theMore »

2012 August: Ask Big Dave

2012 August: Ask Big Dave

I’m a young guy in the pizza biz and not really sure where to get the answer to this question. If someone walks in and orders, then pays, waits 15 minutes until the pizza is done and ready to go out the door … they then ask for a refund for no other reason thanMore »

2012 July: All Systems A Grow

2012 July: All Systems A Grow

Many operators have asked me questions about opening a second unit. Going from one store to two was one of the hardest moves I ever made. Going from two to three was much easier. I caution operators that if your current store is running better when you are not there, you may be ready. IfMore »

Minimize Employee Theft

Minimize Employee Theft

We are in a cash business. We have cash everywhere. In the cash drawers, delivery wallets, petty cash box, night deposit and office. I wouldn’t begin to estimate how much cash has been stolen from me. The amount would probably make me ill. I can document close to a hundred thousand dollars. It’s been saidMore »

2012 July: Dividing Dollars

2012 July: Dividing Dollars

Chances are, your employees think you strike it rich with each sale. They don’t realize you have to keep your lights on, buy more cheese and market to keep customers. If you make a $10 sale, they think you’re putting $10 in your pocket. Boy, wouldn’t a 100 percent profit margin be nice? If youMore »