Author Archives: Big Dave Ostrander

New Year Strategy

New Year Strategy

It’s time to think strategically about the new year. If you want to achieve growth you need to organize your tasks, set clear goals and implement a plan of attack. Each business has different needs, but there are some things all operators should take into consideration when making their New Year’s Resolutions. Here, then, isMore »

Is Pizza Recession Proof?

To a certain point we are masters of our own destiny. To a certain point. The current economy is in uncharted waters. I hope our elected government officials are up to the task of putting the economic train wreck back on the tracks. I’ve seen and lived through some similar economic times. I remember when,More »

Poor Performers

If you sales are increasing, give yourself a big pat on the back. If your sales are flat, and you are barely breaking even, welcome to the new normal. If you are afraid of what the future has in stock for your store, the clock is ticking. The longer the restaurant runs unprofitably, the lessMore »

Menu Pricing & Food Costs

Menu Pricing & Food Costs

If you don’t know what it costs to make your pizza, how do you know your menu prices are where they should be? In the last month I’ve presented workshops and seminars to several thousand owner-operators in eight cities. The overriding theme of the seminars is getting back to restaurant business basics. In every singleMore »

Operator Expense Breakdown

Operator Expense Breakdown

Chances are, your employees think you strike it rich with each sale. They don’t realize you have to keep your lights on, buy more cheese and market to keep customers. If you make a $10 sale, they think you’re putting $10 in your pocket. Boy, wouldn’t a 100 percent profit margin be nice? If youMore »

Cross Training

The more your crew can do, the better your operation will run. In baseball, triple threats — players who can hit, field and run brilliantly — are rare gems. Entertainers who can sing, dance and act are called triple threats. In our world, my definition of a triple threat is crew people who can “makeMore »

Cross Train for Rushes

Big Dave Ostrander Crunch Time Remedy Cross training covers all your bases By Big Dave Ostrander Its late afternoon Friday. Within an hour, the phones will be ringing off the wall. Your best crew is checking and double checking stock levels and doing their last minute prepping and fine tuning of their work stations. Then theMore »

Downsizing Pizza Sizes

It was a hot summer night. I was cruising with my friends. We were a carload of young guys, fresh out of high school, approaching a college campus, looking for a good time. The driver pulled into a drive thru burger place. He said “these burgers are great. I bet you can’t eat two andMore »

Establish Measurements

Delivery as a marketable service

Big Dave’s delivered a lot of orders. I’m convinced that one of the biggest reasons we dominated the delivery market in my area was that we measured the amount of time that elapsed from the phone call, in the oven, time out the door and time to the customer’s door. I became very obsessed withMore »

Cost of Delivery

History tends to repeat itself. Ten years ago, I wrote an article regarding my personal experiences dealing with soaring delivery costs and associated expenses. Big Dave’s Pizza had a sales mix that approximately half dine-in and half delivery. This ratio, now more than ever, is critical. In the past decade, associated delivery expenses and wagesMore »