Author Archives: Big Dave Ostrander

All Systems A Grow

2012 July: All Systems A Grow

Many operators have asked me questions about opening a second unit. Going from one store to two was one of the hardest moves I ever made. Going from two to three was much easier. I caution operators that if your current store is running better when you are not there, you may be ready. IfMore »

2012 July: Dividing Dollars

2012 July: Dividing Dollars

Chances are, your employees think you strike it rich with each sale. They don’t realize you have to keep your lights on, buy more cheese and market to keep customers. If you make a $10 sale, they think you’re putting $10 in your pocket. Boy, wouldn’t a 100 percent profit margin be nice? If youMore »

Ask Big Dave: The Artisan Movement

2012 July: Ask Big Dave

Q: What’s up with the whole ‘Artisan’ pizza movement? Sarah Matchell Des Moines, Iowa via Twitter A: In my entire lifetime of living in the world of pizza, I cannot remember a time like the present. Our industry is in the middle of a revolution. From coast to coast and around the world, cutting edgeMore »

Ask Big Dave: Help — Our Oven Died


Q: On the busiest Friday night ever our pizza oven died. It became completely inoperable. We lost tons of business and many of our customers left disappointed and probably visited our competition to get their pizza that night. We are trying to figure out a good way to solve this problem. Any suggestions? A: I’mMore »

2012 May: Social Media

2012 May: Social Media

PIZZA TWEETS Fox’s Pizza Athens @foxspizzaoconee Stop by Hwy 78 this morning for NEW Fox’s Coffee drinks & don’t forget FREE Upgrade Monday! Big daddy pizza for the price of a large pizza. Why it works: Mondays are a slow day in the industry and this Fox’s franchise offers free upgrades to entice diners. TheyMore »

Ask Big Dave: Pizza for Breakfast

2012 April: Ask Big Dave

Q: So, I have a great breakfast pizza that I make for people who are having breakfast meetings but don’t want the same old muffins and donuts. It’s not something I have on my regular menu and I am not open for breakfast. I only do this for groups that ask, but I am thinkingMore »

2012 April: Social Media

Pizza Tweets Uncle Maddio’s Pizza Joint @UncleMaddiosKY I very much enjoyed my Whole Wheat Baja personal sized pizza and Vanilla Dr Pepper yesterday at Uncle Maddio’s! Why it works: Liking their own pizza aside, this Tweet let followers know that this Uncle Maddio’s franchise offers whole-wheat dough, a personal pizza and an uncommon –– yetMore »

2012 March: Ask Big Dave

2012 March: Ask Big Dave

I haven’t updated my menu in a couple of years except for price adjustments. Is it worth it to pay a professional company to do this for me? Austin Rodigero Phoenix, Arizona I’m rarely stopped dead in my tracks. A few years ago, however, I did a double-take as I passed an exhibitor’s booth atMore »