Marketing Matters: Employees Learn to Earn

2012 January: Marketing Matters

Employees, like all humans, thrive on commendation and compensation for all that they do. What if our staff deserves a little more monetary recognition than we can dish out? Consider this thought from American Industrialist, Owen D. Young: “The world does not owe men a living, but business, if it is to fulfill its ideal,More »

2011 July: Marketing Matters

2011 July: Marketing Matters

With today’s numerous choices, can a radio ad really help a pizzeria? Will it produce direct, measurable results, or is it simply useful for brand recognition? According to radio executive David Pavlic of Renda Broadcasting, radio can accomplish both, but there are factors to consider, such as creativity, finding the right station and a goodMore »

2011 June: Marketing Matters

2011 June: Marketing Matters

My sentiments of the annual International Pizza Expo can be summed up by JFK: “Leadership and learning are indispensable to each other.” Expo is all about taking the lead in our industry by learning through seeing, hearing and doing. This past March, these are the three most enduring lessons I learned at International Pizza ExpoMore »

2011 May: Marketing Matters

2011 May: Marketing Matters

“An ounce of loyalty is worth a pound of cleverness.” –– Elbert Hubbard Wouldn’t it be great if we didn’t have to keep coming up with witty marketing angles? How can we attain customer loyalty? It is defined as faithfulness or a devotion to a person, country, group or cause. Businesses seek to become objectsMore »