Author Archives: Scott Anthony

2011 September: SLICE OF HOPE: PROMOTIONAL IDEAS

2011 September: SLICE OF HOPE: PROMOTIONAL IDEAS

On October 7, you will be a businessman and a philanthropist, and your sincerity for the cause is essential. Consumers love it when their local businesses get involved and give freely. And, remember, the cause here is twofold — to battle breast cancer and to unite the pizza industry and show the world just howMore »

2011 August: Marketing Matters

2011 August: Marketing Matters

Comedian Buddy Hackett is noted as saying: “As a child, my family’s menu consisted of two choices: take it or leave it.” Menus are not quite as simple anymore. Today’s pizzeria menu should tell consumers a unique story about the restaurant and the product. When menus are created in such a fashion, they act asMore »

2011 July: Marketing Matters

2011 July: Marketing Matters

With today’s numerous choices, can a radio ad really help a pizzeria? Will it produce direct, measurable results, or is it simply useful for brand recognition? According to radio executive David Pavlic of Renda Broadcasting, radio can accomplish both, but there are factors to consider, such as creativity, finding the right station and a goodMore »

2011 June: Marketing Matters

2011 June: Marketing Matters

My sentiments of the annual International Pizza Expo can be summed up by JFK: “Leadership and learning are indispensable to each other.” Expo is all about taking the lead in our industry by learning through seeing, hearing and doing. This past March, these are the three most enduring lessons I learned at International Pizza ExpoMore »

2011 May: Marketing Matters

2011 May: Marketing Matters

“An ounce of loyalty is worth a pound of cleverness.” –– Elbert Hubbard Wouldn’t it be great if we didn’t have to keep coming up with witty marketing angles? How can we attain customer loyalty? It is defined as faithfulness or a devotion to a person, country, group or cause. Businesses seek to become objectsMore »

2011 April: Marketing Matters

2011 April: Marketing Matters

Rusty’s Pizza Pizza Lover’s Club Sunday, February 13, 2011 Hey Scott, Your offers are, as always, to the right of this message. Just click the button labeled “CLICK HERE for your COUPONS”, and you can print them out and enjoy! Now at Rusty’s, when you buy a small, medium or large pizza at regular price,More »

2011 March: Marketing Matters

2011 March: Marketing Matters

What does the word “brand” mean to you? Unless you are the marketing director of a large organization, it may carry little importance, as people will likely not make the mental connection when they hear your name. Your marketing dollars are in short supply and the economy is uncertain at best, so why should anMore »