There are 14 workshops this year at Pizza Expo. Many are repeat appearances of topics and speakers with huge appeal in past years. But we’ve also continued to refine our offerings. Here are some of the new courses for you to consider for in-depth training from in-the-know instructors:
• Franchising for Independents and Small Chains, with George Hadjis (Wednesday, March 29, 9 to 11 a.m.): Understand what it takes to franchise your concept and evaluate if the strategy is right for you.
• Concept Development: From Market Research to a Brand Strategy, with Keith Coffman and Mike Bausch (Sunday, March 26, 1 to 5 p.m.): Whether you’re considering opening your first or an add-on unit, you’ll need the tools this class offers to conduct market research and build a business plan and branding strategy.
• Increasing Sales Through Customer Engagement, with Clayton Krueger and Eric Shepherd (Sunday, March 26, 1 to 5 p.m): Learn how to mine your POS data and social media for customer-advocates, reach out to customers with targeted offers, build reward programs, and more.
• The Million-Dollar Pizzeria X 3, with Dan Collier and Glenn Cybulski (Monday, March 27, 8 a.m. to 12 noon): Gain an understanding of the operational systems necessary to make your first million-dollar unit. Then learn what it takes to refine that business machine for three or more stores.
Details on all 14 workshops can be found under the Schools & Seminars menu item at PizzaExpo.com.
September 19, 2017 | Pizza Headlines
October is National Pizza Month We’ve put together a list of low-cost to no-cost marketing ideas for your pizzeria make the most of National Pizza Month. They include: Original pricing from when the pizzeria opened if it’s a legacy pizzeria. Giveaway for 1 free pizza a month. Partner with another pizzeria for a charity… Read More ›
Of course, the No. 1 pizza topping in America deserves a special day. National Pepperoni Pizza Day is September 20. These pizza shops entice followers with mouth-watering pepperoni pizzas on Instagram. Show us your best shot, tag #nationalpepperonipizzaday and #pizzatoday on Instagram (IG). Get the skinny on pepperoni’s history and styles, as well as how to choose… Read More ›
September 12, 2017 | Pizza Headlines
20 Percent Of Every Order at All Fresh Brothers Stores Will Be Donated To Hurricane Flood Relief On Tuesday, September 12 and September 19 Los Angeles, CA (Sept. 12, 2017) — Fast casual pizza concept Fresh Brothers will donate 20 percent of its food and beverage sales today from all of its stores to the Greater Houston Community… Read More ›