March 1, 2017 |

New From School of Pizzeria Management

By Pizza Expo


pizza expo, dan collier, school of pizzeria management

There are 14 workshops this year at Pizza Expo. Many are repeat appearances of topics and speakers with huge appeal in past years. But we’ve also continued to refine our offerings. Here are some of the new courses for you to consider for in-depth training from in-the-know instructors:

• Franchising for Independents and Small Chains, with George Hadjis (Wednesday, March 29, 9 to 11 a.m.): Understand what it takes to franchise your concept and evaluate if the strategy is right for you.

• Concept Development: From Market Research to a Brand Strategy, with Keith Coffman and Mike Bausch (Sunday, March 26, 1 to 5 p.m.): Whether you’re considering opening your first or an add-on unit, you’ll need the tools this class offers to conduct market research and build a business plan and branding strategy.

• Increasing Sales Through Customer Engagement, with Clayton Krueger and Eric Shepherd (Sunday, March 26, 1 to 5 p.m): Learn how to mine your POS data and social media for customer-advocates, reach out to customers with targeted offers, build reward programs, and more.

• The Million-Dollar Pizzeria X 3, with Dan Collier and Glenn Cybulski (Monday, March 27, 8 a.m. to 12 noon): Gain an understanding of the operational systems necessary to make your first million-dollar unit. Then learn what it takes to refine that business machine for three or more stores.

Details on all 14 workshops can be found under the Schools & Seminars menu item at PizzaExpo.com.

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