There are 14 workshops this year at Pizza Expo. Many are repeat appearances of topics and speakers with huge appeal in past years. But we’ve also continued to refine our offerings. Here are some of the new courses for you to consider for in-depth training from in-the-know instructors:
• Franchising for Independents and Small Chains, with George Hadjis (Wednesday, March 29, 9 to 11 a.m.): Understand what it takes to franchise your concept and evaluate if the strategy is right for you.
• Concept Development: From Market Research to a Brand Strategy, with Keith Coffman and Mike Bausch (Sunday, March 26, 1 to 5 p.m.): Whether you’re considering opening your first or an add-on unit, you’ll need the tools this class offers to conduct market research and build a business plan and branding strategy.
• Increasing Sales Through Customer Engagement, with Clayton Krueger and Eric Shepherd (Sunday, March 26, 1 to 5 p.m): Learn how to mine your POS data and social media for customer-advocates, reach out to customers with targeted offers, build reward programs, and more.
• The Million-Dollar Pizzeria X 3, with Dan Collier and Glenn Cybulski (Monday, March 27, 8 a.m. to 12 noon): Gain an understanding of the operational systems necessary to make your first million-dollar unit. Then learn what it takes to refine that business machine for three or more stores.
Details on all 14 workshops can be found under the Schools & Seminars menu item at PizzaExpo.com.
March 20, 2017 | Pizza Expo News
TROY, Ohio (March 20, 2017) — Hobart, the premium commercial food equipment manufacturer known for designing and building some of the most reliable, must-have equipment, will give away a custom-painted Legacy® HL662 Pizza Mixer at the 2017 International Pizza Expo in Las Vegas. The event will be held March 27 to 30. This year is… Read More ›
March 16, 2017 | Videos
From Market Research to a Long-Term Brand Strategy With Mike Bausch and Keith Coffman No one intends to fail, but very few intend to succeed. By building a plan to succeed you can eliminate failure from the equation. Whether you’re working on you first pizzeria, considering expansion or giving your current business a revamping, creating a… Read More ›
Steinberg’s New Role Is Key Part of Villa Restaurant Group’s Growth Strategy MORRISTOWN, NJ, March 15, 2017: As the company continues to evolve and expand its presence in the restaurant and hospitality industry, Villa Restaurant Group, global multi-brand restaurant operator and franchisor, is proud to announce that Andrew Steinberg has been promoted to Chief Operating… Read More ›