September 20, 2012 |

Changing Open Hours

By Jeffrey Freehof

I am thinking of trimming my operating hours for the summer because sales seem to slow down. I’ll increase them again in the fall. Does this sound like a smart idea?

Actually, the one thing I notice from experience, is that when you close for a certain day or close early on particular days during a slower time, that when you re-open during peak time, it takes the general public several weeks and sometimes months before they realize you are open again during those times. My general opinion is that it is a bad idea to keep changing your hours of operation. It is too confusing to the consumer and will ultimately cost you money in the long run.