September 11, 2012 |

Corporate Accounts

By Jeffrey Freehof

Josh Keown

Corporate accounts can be very lucrative, as long as you keep their business by serving excellent food — on time! You’ve got to go after them in as many ways as you can. One great way to drum up new corporate business is to do a hospitality run. The way to do this is to choose a local business that you feel would be a potential good account. Give them a call or better yet, stop in, and introduce yourself, and let them know that you’d like to bring the office a complimentary lunch the following day. Find out how many folks will be there so you can bring the appropriate amount of food. Don’t blow it now. This is the perfect opportunity to overwhelm these potential new customers. You will almost always get an order from them within a week’s time!


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