September 12, 2012 |

The Right Advertising

By Dave Ostrander

There are so many ways to advertise! How do I know which advertising opportunities are the best ones for my Pizzeria?

It can be mind-boggling and frustrating to figure out which ones will suit you well. First, you need to create an advertising budget. Without one you will most certainly blow it. Then understand who your target audience is, meaning which demographic. Are you a high-end pizzeria going after middle to upper income or are you a simple pizza shop going after the high school or college students. Once you’ve determined who your best audience is, target them hard. Advertise on the stations they listen to or in the things they read.