September 1, 2014 |

Expo Spotlight: Take your Pizzeria to the Next Level

By Bill Oakley

Pizza Expo seminar panelArrive early to Pizza Expo to attend the School of Pizzeria Management special pre-show workshops. These advanced-track sessions have been specifically designed to take your business to the next level. On Sunday and Monday, March 22-23, you will be able to choose among nine workshops that will arm you with the tools and skills to:

  • Grab control of your expenses and maximize revenues
  • Increase overall efficiency and systematize operations
  • Grow into a market leader with one or multiple units
  • Hire and train the ideal staff
  • Build business with digital marketing
  • Reduce your days and hours on the job

Attend any of the two-day workshops and receive a certificate from the School of Pizzeria Management. Certificates will be awarded for those enrolled in:

  • Profits in Your Numbers
  • Growth and Expansion
  • Staff Training and Team Building
  • Digital Marketing
  • FoodCost Pro and Opening a Pizzeria

pizza expo seminar Goldberg panelThese workshops offer in-depth instruction from top pizza owner-operators and restaurant-industry pros. You will receive take-home tools to professionalize your operation.  You’ll return home with all the resources needed to develop your own custom action plans. For more information, visit
On Monday afternoon, March 23, make plans to take advantage of our educational program designed for new operators that will include the following topics (Free With Registration):

  • Tony Gemignani’s Past, Present and Future of the Pizza Business – A candid session with the industry’s most versatile pizzaiolo and founder of multiple pizzeria concepts
  • First-Year Marketing and Branding Strategies
  • Common Pizzeria Start-Up Mistakes

Also on Monday, you’ll have the opportunity to hear from super successful pizza entrepreneurs —  Fresh Brothers, Otto Pizza, Barry’s Pizza, Precinct Pizza and Pizza X — as they describe their pizzeria concepts and take questions. To cap-off this education-filled day, you’ll have the opportunity to network with fellow new operators and early arriving attendees at a free reception that starts at 6 p.m. As usual there will be plenty of conversation, food and drinks.  Don’t miss your chance to compare notes and connect with other new operators before the exhibit hall opens for business on Tuesday.

For more information on Pizza Expo, please call (800) 489-8324, or visit our Web site at

Best regards,
Bill Oakley
Executive VP

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