February 22, 2016 |

Keynote: A Minute With Adam Goldberg, Fresh Brothers, L.A.

By Pizza Expo


Adam Goldberg Co-founder & Co-owner Fresh Brothers

Adam Goldberg
Co-founder & Co-owner
Fresh Brothers

Rapid growth has always been the goal at Fresh Brothers, which Adam and Debbie Goldberg launched with a single store in Manhattan Beach, California, in 2008 and now includes 14 Los Angeles-area locations, with more on the way. Adam will talk about the career change that got them into pizza and a growth model that responds to current trends in the industry during his Wednesday keynote at Pizza Expo.

Pizza Expo: What convinced you in 2008 to switch careers from being a successful director of photography in network television to being a start-up in the pizzeria business?

Adam Goldberg: I wanted to take control of my life. Although the entertainment industry was sexy and fun, I grew tired of corporate suits who dictated my vision at the expense of my family life. Starting Fresh Brothers gave me an opportunity to work toward a goal of being my own boss, controlling my destiny and spending more time with my wife and children.

PE: Who taught you how to make a pizza?

AG: I grew up in my brother Scott’s pizza place just outside of Chicago. He taught me how to make dough, shred cheese and satisfy a community by feeding them an outstanding product. Although I spent 15 years in the entertainment business, I never lost my love for making pizza.

PE: How much time — and how many business plans — did you go through refining your concept? What were the elements that made the concept click into place?

AG: I have no concept of time. A business plan, like life, is a computer program that never leaves beta testing. John Lennon said: “Change with your music, or your music will change without you.” You are always changing and adapting based on feedback. The only element that I see as the root of my success is hard work.

PE: What was the key to getting proper financing? Did it get easier to finance as you grew from one to 14 locations?

AG: There are no easy answers to this question. It is a tap dance on a head of a pin. Each situation is unique unto itself.

PE: When you look back on the eight years you’ve been in business, what are the key building blocks of success?

AG: Hard work, family support and the unquenchable thirst for success. Fresh Brothers is a chain that is only as strong as its weakest link. Constancy is the iron-forged link that makes our chain impenetrable. Most people do not equate consistency and growth with fun. I do. The world of pizza is a world of joy. I embrace that joy.

PE: Pizza Expo attendees are going to get up early in Las Vegas to listen to your keynote. Why will they be happy they chose to sit in?

AG: I’m a humble guy with dreams and a story to tell. That story wakes me up each morning in anticipation of new challenges to meet. I hope that my story will inspire my audience as well.

PE: Sausage or pepperoni?

AG: The Fresh Brothers Miller Pizza Special will knock your socks off, man. Sausage, pepperoni, ham, bacon and ground beef. Enough said.

 

More Pizza Expo 2016…

Keynote: A Minute With Adam Goldberg, Fresh Brothers, L.A.

Keynote: A Minute With Tony Gemignani

5 ways to use Pizza Expo to achieve next-level sales and profits

They Attend Every Year — Brianne Chrisenberry and Mike DeNunzio

An Invitation From Big Dave Ostrander

New and Recommended at Pizza Expo 2016

More News

February 20, 2018 |

Profit Off the Customers You Already Have

For years, I have been trying to make our slower times busier. Of course this makes sense to any restaurant owner — so let’s have a meeting with management and come up with some ideas. Direct mailers, promotions, and specials to get people in the door between 2pm-5pm sometimes work and often times do not…. Read More


|

The Pizza Press Announces New Special Edition Prototype

Fast-Casual Build-Your-Own Pizza Restaurant to Offer Elevated Craft Beer Bar Experience Anaheim, Calif. —The Pizza Press, a leading fast-casual, build-your-own pizza restaurant, is rolling out a new expanded prototype, “The Pizza Press Special Edition.” The expansion will featured an elevated beer bar experience including vintage beers, a more extensive wine list, upscale seasonal ingredients and… Read More


February 15, 2018 |

How to Use the Pizza Expo App

By Jeremy White We get it — you walk into the Las Vegas Convention Center in March and see pandemonium. There’s a huge line waiting on the International Pizza Expo show floor to open. You just got your official attendee badge and can’t decide whether to head upstairs to sit in on seminars or to… Read More