April 18, 2018 |

Just Eat It

By Mandy Wolf Detwiler

Create buzz with creative challenges

This Sunday, John’s Incredible Pizza Company will host a pizza eating competition. While that event alone is nothing new, the California-based buffet and game company took it to a new level: the even is sanctioned by Major League Eating (MLE), the governing body that, according to its Web site, oversees all professional eating contests. That includes more than 80 events, including Nathan’s Famous Fourth of July International Hot Dog Eating Contest.

The event will be held at John’s Westminster Mall location in Westminster, California. It’s open to the public, and John’s is giving away $5 play cards for games and rides to guests.

This is a genius move in several ways. First, the company is bringing several big-name pro eaters to town, and they’re likely to bring social media attention to John’s. Second, John’s sent out a press release, which is how we found out about it, bringing local and national attention to the company and the event. Third, few people who attend the event and pay for the buffet will spend just the complimentary $5 in games –– they’re more apt to spend far more for an afternoon of fun. Finally, partnering with MLE makes the event more official, and it can become an annual draw.

For more information on creating your own eating challenges, read our story here.

More News

May 17, 2018 |

Registration for PPNE 2018 Now Open

Pizza & Pasta Northeast is set to take place October 3-4, 2018, at the Atlantic City Convention Center. Registration for the event is now officially open. Look for details in the coming weeks on our dynamic lineup of workshops, demos, seminars and events. There’s going to be so much to see and do — you’ll… Read More


Three Tech Advances Popping Up in Restaurants in 2018

Real-world business applications of AI, chatbots and augmented reality may blow your mind The future is here when it comes to advancing technologies that are shaping the way customers interact with companies. Restaurants are at the forefront of launching tech to engage with their Millennial and Generation Z customers. Take a look at three high-tech… Read More

May 15, 2018 |

Which beer goes with which cheese? (Infographic)

In honor of American Craft Beer Week, we’ve updated our beer and cheese pairing guide. Help your diners pick the best craft beer to accompany your pizza menu. Take a look at some of the following beer and cheese pairing ideas. Match what you have on draft with your specialty pizzas. Craftbeer.com has weighed in… Read More