August 20, 2013 |

Local chain gives away nearly 200,000 pizzas with Cincinnati Reds’ strikeout promo

By Pizza Today

Local chain gives away nearly 200,000 pizzas with Cincinnati Reds’ strikeout promoLaRosa’s Pizzeria got more than it bargained for with its promotion tied to opponent strikeouts at Cincinnati Reds games. With nearly 20-game winners, the 64-unit local chain has given away 190,000 small pizzas (roughly half-million dollars worth of product) with more than 20 games left. 
“Pizza for strikeouts” has been promoted on Reds scoreboards, sending fans into a frenzy when the strikeout total hits 11, signifying the promotion’s strikeouts goal has been reached to get free pizza.

LaRosa’s had projected 11 to 13 free-pizza games. Even with the higher-than-expected giveaway total, the pizza company has deemed the promotion a success — increasing its brand awareness in greater Cincinnati and resulting in added sales.

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