How do you justify a higher price?
Earlier today, I was tagged in a Facebook post by John Arena, co-owner of Metro Pizza in Las Vegas. In John’s empowering post, he implored pizzamakers to adhere to the integrity of their products. In short, pizzeria owners shouldn’t have to cheapen their pizzas to generate sales, or give it away in the pursuit of the almighty dollar. “The $1 slice and $5 pizza teaches the next generation that pizza, this wonderful food we love has no real value,” he says.
And he’s right. My daughter is fine with cheap pizza at a birthday party, but she could also identify the quality ingredients of the Neapolitan pizza at Spacca Napoli in Chicago when we visited last spring. Was it because owner Jonathan Goldsmith sat with us and told her a little about the food she was eating? Probably. But she still talks about that meal –– even though we also ate at “famous” deep-dish places too.
The job of educating your customers falls on you. Do they know you use a high-end, expensive cheese? I took a couple of friends to a local place with excellent pizza, and matter-of-factly told them the brand of cheese that helped make the pizza so tasty.
Their response? Blank looks. But the fact that the restaurant hand makes their dough daily and used sauce recipes handed down for generations? Now that got some oohs and ahs.
Read John’s post here and let us know how you’re educating your customers on quality versus price point.
June 21, 2018 | Press Releases
Congratulations to Pinthouse Pizza, Winner of Escalon and Polly-O’s “Capture a Better Slice” Giveaway.
ESCALON, CA, June 20, 2018 – Escalon Premier Brands and Polly-O Cheese would like to thank everyone who visited their booth at the International Pizza Expo this year. Show attendees were invited to scan their badge to enter to win the “Capture a Better Slice” giveaway. Pinthouse Pizza from Austin was the lucky winner of… Read More ›
June 19, 2018 | Press Releases
Elgin, Ill. (June 18, 2018) –Mark Easterday has been promoted to the newly created position of Executive Vice President of Middleby Brand Sales. Mark will be responsible for oversight of the Middleby Representative Groups in the U.S. and Canada. Mark will direct the sales efforts and coordinate activities across the entire sales representation organization, working… Read More ›
June 18, 2018 | Press Releases
TROY, Ohio (June 14, 2018) — Hobart, the premium commercial food equipment manufacturer known for designing and building some of the most reliable, must-have equipment, hosted two food equipment giveaways recently and has announced the winners of both a custom-painted mixer and a food processor. Auniessa Asta, owner of 414 Pub & Pizza in Tempe,… Read More ›