August 18, 2014 |

Local family-owned pizzeria celebrates 40 years delivering Spinato’s experience

By Pizza Today


Pizza Icon Brought Chicago-Style Recipes to the Phoenix-area in 1974

TEMPE, AZ (August 15, 2014) – Spinato’s Pizzeria, the family owned Chicago-style local pizza
chain celebrates its 40th year in business this month. The Phoenix-area favorite has brought
their brand of authentic Italian flavors, meticulously perfected recipes and family atmosphere to countless guests along the way, making Spinato’s a local institution.

The Spinato’s story started in 1974, when Ken and Elaine Spinato, with their infant daughter
Nicole, moved to the Phoenix-area from Chicago. Ken, a self-proclaimed pizza connoisseur, felt
Phoenix was the perfect place, except for one thing: it was missing true Chicago-style pizza.
Ken and Elaine set about to change that and Spinato’s Pizzeria was born to satisfy a hole in the
market. A year later, the family welcomed their son, Anthony; and Grandma and Grandpa
Spinato moved to Phoenix making Spinato’s Pizzeria a real family experience.

“When my parents started out 40 years ago, they worked constantly to create the best
recipes,” explains Vice President Anthony Spinato. “They became such a success that our
guests started asking to take the homemade sauce with them after dinner – the only to-go
containers we had were Styrofoam cups. Forty years in, people are still asking to take our
sauce home. The sauce hasn’t changed, but the method of transport is a little more
sophisticated now.”

Over the years, Spinato’s Pizzeria grew by word-of-mouth. The Spinato’s Experience, where
every guest is treated the same way a guest would be treated in their home, became as
legendary as the authentic family recipes Ken and Elaine were serving. In 1986, they opened
their Tempe location that had started as a retail production kitchen for personal-sized pizzas to
sell in grocery stores and schools. It grew so fast that at times, the family had to seat hungry
guests at the family’s office desks located in the warehouse behind the dining room.
“The guest really is everything to us,” says Anthony Spinato. “From the very beginning, my
parents recognized the importance of guest service, and treating everyone like they were
relatives.”

Today, Spinato’s Pizzeria has five locations in the Phoenix-area, serving pizza, calzones, pastas,
sandwiches, salads and appetizers. The family recipes that guests enjoyed 40 years ago
haven’t changed, with the same traditional Italian flavors and authentic taste. To make sure the
guests are getting the Spinato’s experience, each restaurant is always visited by a member of
the Spinato’s family weekly. Today, their sauces, salad dressings and gluten free pizzas are
available at AJ’s Fine Foods.

“It really matters to us that our guests feel as though they’re not only part of our family, but
they’re the reason we continue to be in business” remarks Anthony Spinato. “We’ve worked
hard to make sure that every person who walks through our doors knows that not only are they
going to get the absolute best food, but we’re going to welcome them as though we’ve known
them for years. With a lot of our guests, that’s actually the case.”

Last November, the Spinatos expanded on their successful restaurant concept with Andiamo Market, a quick serve cafe and bakery featuring a variety of hand-made pastries, soups made from scratch, baked goods and beverages, including a full espresso bar. All of the Andiamo baked goods are made fresh, by hand, each day, and some are created from recipes that have been handed down for generations. Andiamo Market is adjoined to their Central Phoenix
Spinato’s restaurant on North 7th Street and Missouri Avenue.

In 2012, the Spinato family expanded into the retail space to offer Spinato’s Fine Foods, their
retail line of sauces, dressings and gluten free pizzas, all created from authentic Spinato’s
recipes and currently available in each restaurant and at AJ’s Fine Markets across the Valley. In
addition, Spinato’s also provides a true Italian food experience for events of just about any size
through its catering department.

About Spinato’s Pizzeria

The Ken and Elaine Spinato family has been delivering the Spinato’s experience to each guest
since 1974 – making the pizzeria a Phoenix-area staple. Offering dine-in, take-out and specialty
baked goods at all locations, and pastries at Andiamo Marketplace, there are five locations to
serve their guests. You can also find the Spinato’s line of pasta sauce, salad dressing and
gluten free pizzas at AJ’s Fine Foods. For more information, visit SpinatosPizzeria.com.

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