August 3, 2015 |

Milan Expo after the first 3 months: Great Success

“Cibus” Italian Food Pavilion Favourite by foreign visitors


(Milan, august 3) – More than seven million people have visited Milan’s Expo 2015 world fair since it opened its doors at the start of May, including many visitors from abroad. Among the most visited areas by the foreign visitors of the food-themed Expo is a pavilion dedicated to “Made in Italy” food products – Cibus è Italia – Federalimentare.

The pavilion is organized by Fiere di Parma trade fair company and Italian food-producers federation Federalimentare, who together run the bi-annual Cibus food trade fair in Parma.

“Based on an internal survey it emerged that our pavilion is among those most visited by foreigners because it is the only one at Expo that showcases the entire variety of Italian production… from salami to cheeses, from oil to pasta, from desserts to coffee,” said the headquarters of Fiere di Parma. “Here the stories, production techniques and recipes of Italian food are explained,” they said. Visitors have particularly appreciated the tasting corners in the pavilion, where they can try Italian products including cheese such as Grana Padano and Pecorino, fruit juices and other snacks.

Fiere di Parma’s “Cibus è Italia” pavilion is made up of three floors. On the top floor there is a lounge, restaurant, and meeting room where they hold conferences, workshops and meetings between buyers and production companies.

So far, 850 foreign buyers have taken part in business-to-business meetings, 300 of which were arranged by a special programme of Fiere di Parma and the Italian Trade Agency. Of those 300, 120 buyers have visited 40 food production sites in Italy.

The buyers have come up to now from the following countries: Usa, Canada, Australia, Nuova Zelanda, Giappone, Austria, Montenegro, Polonia, Serbia, Slovenia, Svizzera, Polonia, Danimarca, Finlandia, Germania, Islanda,  Norvegia, Svezia, Cina, Hong Kong, Qatar, Arabia Saudita, Canada, Indonesia, Malesia, Filippine, Singapore, Thailandia, Vietnam, Bolivia, Brasile, Cile, Colombia, Perù, Regno Unito.

More News

July 11, 2018 |

That’s A Some Pizza’s 120-Year-Old Sourdough Starter Inducted into Puratos World Heritage Sourdough Library

Based in Belgium, unique library is dedicated to cataloging and saving sourdough from all over the world It’s a Monday morning on Bainbridge Island in Washington State. The spring sun is trying its best to break through stubborn Pacific Northwest storm clouds and, except for the sound of commuters making their way to the Seattle ferry,… Read More

July 10, 2018 |

Restaurants are ditching plastic straws

Go inside the anti-plastic straw trend Starbucks is the latest company to announce that the coffee giant will eliminate single-use plastic straws in all of its stores by 2020. That adds up to the elimination of more than one billion plastic straws per year. In Starbucks’ official release, President and CEO Kevin Johnson said, “For… Read More